Strategic support and consultation regarding digital concepts of the Berlin Philharmonic Orchestra.
About Berlin Philharmonic Orchestra
The Berlin Philharmonic Orchestra is one of the world’s best symphony orchestras, which is organized as foundation under public law by the city of Berlin. Since 2008, all concerts are streamed over the internet using it’s unique Digital Concert Hall.
After years of strengthen digital presence, the Berlin Philharmonic Orchestra was in need of consolidating their structures and adjusting future actions. Therefore TBO INTERACTIVE was requested to evaluate the current status and to develop a strategic plan for upcoming steps. A central management was formed to oversee, manage and decide all digital strategies and budgets to achieve the goals resulting from TBO INTERACTIVE’s analysis and optimization advices.
"The concept of the new website was a great challenge, but having TBO INTERACTIVE’s assistance made this project very successful. The resulting quality even exceeded the initial aims. TBO INTERACTIVE's team was especially sensitive to the diverse characteristics of a cultural institution. Analyzing structures and processes made them find the best solution to develop an excellent digital product, which became our most important communication tool."