TBO INTERACTIVE was asked to develop a highly flexible iPad-App for evaluation, approval and early optimization of still images, films or A/B tests using real-time response technology. This highly valuable tablet application offers an intuitive, innovative handling and measurement combined with a panel survey. In the specially designed backend, anonymous users can be created and focus groups for testing can be set up. After user surveys, test results including precise user reactions and moods are compiled into a pdf factsheet which provides a sound basis for decision regarding further production stages. The DB Screener App has been in use since 2015.
About DB Fernverkehr AG
DB Fernverkehr AG as subsidiary of DB Mobility logistics AG, owned by the Deutsch Bahn AG, is a mobility provider in the field of long-distance traffic and transportation. It connects more than 80 European cities with more than 700 daily train services. Every day DB Fernverkehr AG offers approximately 340,000 customers reliable connections with its ICE, IC and EC trains. Focusing on product and service quality it guarantees an efficient and reliable transportation service that fully satisfies it’s customers.
- Information Architecture
- USER EXPERIENCE DESIGN
- Visual & Interaction Design
- [Agile] Project Management
"This was a really satisfying cooperation - starting with the idea and concept until the launched product. TBO INTERACTIVE's team convinced me trough their engaging and always creative realization process in which they remained flexible and open minded."