For the relaunch of the mobile site for smartphones of welt.de, DIE WELT commissioned us to design and support the project management. The objective of the relaunch was to offer the user of the mobile news portal a more modern user experience and a clear and rapid access to the contents. The concept had to be integrated in the existing content management system and it had to incorporate the requirements for monetization.
In close cooperation with the editorial board, the product management and the design team TBO INTERACTIVE developed the concept of navigation and the information architecture of the mobile news portal and made wireframes for all overview- and article templates as well as modules.
According to the mobile context, the previously extensive main navigation in the header was replaced by a quick access to the currently most popular and latest articles in order to provide the user with a quick overview of the news. To optimally make use of the available space on mobile devices, a reading as well as a navigation mode has been put in place and the header was implemented with the navigation elements as a Pit Bar (Scroll Up Bar).
Via a newly introduced off-canvas navigation, the reader can control individual departments and subject areas. In addition, the user can, if required, reload further articles of the departments directly on the homepage before switching to the respective department page. The right off-canvas space was used for the subscription and account management of the user.
Through its clear structure and definition, the impact and the value of the content is optimized and the entire page is clearer. Also, the modules for video as well as the picture galleries are color-highlighted.
During the concept development phase DIE WELT conducted more scenario-based usability tests with selected probands based on prototypes.
about DIE WELT
DIE WELT is the premium online news portal of the WELT Group and is, with over 9.5 million unique users and 38 million visits per month (source: IVW August 2014), the most successful news portal in Germany.
Produced by the largest multimedia and digital editorial department in Germany at an highly advanced integrated newsroom, DIE WELT Online provides the reader quickly and comprehensively with the latest news and background information and offers a variety of lifestyle issues. The digital version of the daily newspaper DIE WELT is available on all devices and on all relevant social networks.
Since 2010 TBO interactive is the framework-contract agency of the Axel Springer AG.
- Information Architecture
- Project Management
- USER EXPERIENCE DESIGN