Concept and editorial support of the ProSiebenSat.1 Digital Galileo Genial edutainment portal for children.
About ProSiebenSat.1 Digital
ProSiebenSat.1 Digital is responsible for the online and video business, as well as strategic areas connected to TV core business. The company effectively bundles it’s TV channel websites ProSieben.de and SAT1.de with the online video community MyVideo.de, which makes it according to IVW measurement to one of the most viewed online networks in Germany.
To address the next generation target group, ProSiebenSat.1 Digital aimed to establish the successful TV format Galileo with more than 2 Million daily viewers, online as standalone web portal. TBO INTERACTIVE developed the idea and concept for Galileo Genial and also managed and supported the project during production and launch in December 2012. During the next 6 months, TBO INTERACTIVE generated exciting daily missions for the attending children, which became more than 20.000 only over the first 6 weeks.
- Digital Strategy
- USER EXPERIENCE DESIGN