Information Structure and Concept of the new travel channel for news portal DIE WELT.
About DIE WELT
Gaining more than 8 Million Unique Users and 50 Million visits per month, DIE WELT is one of Germany’s most successful news portals. Since December 2012, DIE WELT developed the first german news portal that has digital subscriptions and a payment model. TBO INTERACTIVE is excited to be contractual agency of Axel-Spring AG since 2010.
It was planned to extend the existing travel platform with text and image content from Marco Polo Travel Guides. Therefore TBO INTERACTIVE structured the extensive Marco Polo content which consists of more than 100 travel guides and destinations worldwide. Paying strong attention to relevant SEO factors, new templates and modules were designed and defined to work completely automatic with the newly set up XML-Importer that imports the relevant data to create the Travel Channel.
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